A National Platform for a Western Story
Sports Illustrated — the most recognized sports publication in the United States — has featured 4M Equine Ranch in a major story covering the world premiere of Outriding the Devil during National Finals Rodeo week in Las Vegas.
The article, written by rodeo and Western sports correspondent Laura Lambert and published November 13, 2025 on Rodeo on SI, names 4M Equine Ranch as co-producer of the film and covers the full scope of the premiere event, the film's story, and its star-studded cast. This is not niche coverage. This is SI — the standard by which sports journalism has been measured in America for over 70 years.
What Sports Illustrated Reported
Lambert's piece announced the red carpet world premiere of Outriding the Devil on December 9, 2025, at The Theater at Virgin Hotels Las Vegas — during the heart of NFR week — calling it an evening already being dubbed "the people's premiere."
The article frames the film around Angela Ganter — Texas Rodeo Hall of Famer and world champion barrel racer — who was diagnosed with Stage 4 breast cancer and spent a decade fighting her way from death's door back to the winner's circle. SI called it "arguably the greatest comeback in rodeo history."
Yellowstone star Mo Brings Plenty described the film this way: "Outriding the Devil is no ordinary movie. It's the most amazing true story."
Seven-time NFR qualifier and WPRA World Champion Fallon Taylor added: "This is not just a great cowgirl story. This is one of the great untold Western stories."
A Star-Studded Cast
Lambert's reporting covers the full cast. The film is narrated by Forrie J. Smith (Yellowstone) and hosted at the premiere by Mo Brings Plenty. Current PRCA All-Around World Champion Shad "Money" Mayfield makes his acting debut. The cast also includes Lily Wright (daughter of PRCA World Champion Cody Wright), Fallon Taylor, Stetson Wright, Ky Hamilton, Zeke Thurston, Haven Meged, and ProRodeo Hall of Famer Bob Tallman.
The premiere evening features live performances by two-time GRAMMY nominee Radney Foster and GRAMMY nominee Pauline Reese.
4M Equine Ranch Named in the Final Line
SI's coverage closes by crediting the film as "directed by multi-award winner Raen LeVell ('Buffalo Daze') and produced by Erin E. Mitchell and 4M Equine Ranch" — placing 4M's name in the final line of one of the sport's most high-profile press placements of the year.
Being named co-producer in a story covered by Sports Illustrated puts 4M Equine Ranch in front of an audience that extends well beyond barrel racing. It connects the ranch's name to a film being discussed at the national level, during the biggest event in rodeo, by one of the most trusted publications in the country.
Why This Coverage Matters
Sports Illustrated is not a niche publication. When SI covers a story, it reaches far beyond the sport's core audience — it reaches casual fans, mainstream readers, and cultural observers who look to SI as the definitive voice in sports journalism.
That kind of visibility is not bought through advertising. It is earned by doing work that matters — by co-producing a film that SI's own rodeo correspondent chose to lead with as one of the biggest stories of NFR week.
4M Equine Ranch. Named in Sports Illustrated. Co-producing the most talked-about film in rodeo. During the NFR.
Read the original article at si.com/fannation/rodeo and visit 4mequine.com and otdmovie.com to learn more.
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